A Logo That Lasts

Each day people are exposed to hundreds, if not thousands, of brands.  From the moment you wake up and turn off your General Electric alarm clock and brush your teeth with your Crest toothpaste and Oral-B toothbrush to the time that you lace up your Nike sneakers and grab your iPod and head out the door, you are surrounded by brands, and more specifically, brand logos.

Logos are an extremely integral component for a brand.  Logos can act as a visual representation of a brand and can help to establish an identity & set of values that are easily identifiable by consumers, in a sense becoming the face of a brand or organization. While often seen as an image or graphical representation, brand logos can also contain words, acronyms, or any combination of the three.

When it comes to designing a logo, it is important to not only consider how the logo appears as a reflection of your brand, but also how the logo may affect the perception of your brand or company in the eyes of your potential clients. Over time a logo can build trust as well as establish authority and authenticity for a brand, and if it is designed well, it will create a lasting impression that will stand the test of time for many years ahead.

In the early 1980’s Tom’s T’s founder Tom Monahan created a logo for his line of t-shirts and apparel to help raise funds for the Black Hills Motor Classic. Tom felt that his logo exemplified the true spirit and meaning of this event and believed that this logo had the power to convey this message. In 1986 Tom Monahan donated the logo that he created to the city of Sturgis to be used by the city, the annual Sturgis Motorcycle Rally, and other Sturgis events for the betterment of the local community.

For more than 28 years the logo that Tom created has served as the official logo of the Sturgis Motorcycle Rally and has become as iconic as the event itself. Each year hundreds of thousands of motorcycle enthusiasts congregate in the community of Sturgis during the first full week of August to celebrate this event and many will leave with at least one souvenir bearing the official logo behind this event. The official logo of the Sturgis Motorcycle Rally can be found on many items including t-shirts, pins, patches, and stickers, and to this day Tom’s T’s remains the exclusive screen printer of apparel bearing this memorable logo.

If you have a brand logo that you would like to see embroidered or printed onto t-shirts or other items, Tom’s T’s can help. Tom’s T’s Sturgis headquarters offers more than 10,000 square feet of production space and is equipped with state of the art equipment for custom screen printing and custom embroidery services on products including shirts, hats, blankets, jackets, patches, and more. Please give us a call at 1-800-865-9995 if you would like to learn more about our custom screen printing and embroidery services.

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