Early Sturgis entrepreneurs, many of them proprietors of saloons and brothels, were said to “scoop up” the money of the cavalrymen and miners. Other stories are that the early town was so lucrative and so much disposable income was available to those entrepreneurs they literally had to “scoop up” all the profit. Read more about the history of Sturgis on Visit Sturgis.
Sturgis became a household name because of the annual Sturgis Motorcycle Rally. Because of this, in more recent times it has been marketed as, and become much more well known as the “City of Riders”. Since 1976, Tom’s T’s has operated in Sturgis, SD as the premiere Sturgis Rally clothing and accessories vendor. As a family owned and operated business, Tom’s T’s is deeply rooted and actively involved within the Sturgis community.
For information about lodging, restaurants, local businesses of interest, events, and little known avenues for recreation, see the Visit Sturgis website.